Zip2save Nationwide Site Connecting Advertisers to Consumers

Daily Record, The Wooster, OH › August 22, 2009

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Summary

Community newspaper companies from across the United States have joined forces to launch Zip2Save.com, a comprehensive national aggregation site that will feature online preprints, coupons, deals, travel specials and more. The site will go live on Oct. 1.

Media buyers looking to extend their advertising reach will find Zip2Save.com to be a strategically important addition to their marketing plans. This national site, searchable down to zip code level, was modeled after the highly successful Canadian site owned by Metroland Media Group -- flyerland.ca -- and will provide an affordable way to target consumers that prefer the internet as their method of delivery for advertising circulars, sales, deals, coupons and more.

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Extract

Zip2save Nationwide Site Connecting Advertisers to Consumers

"We (newspapers) play an important role of connecting readers and advertisers," said Chuck Dix, president of Dix Communications and part of the LocalPoint Media owner...

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